Empower our Farmers
Because of the hard work our farmers put into our coffee, we want to ensure they are empowered with: a fair and livable wage, community development, and value adding systems through sustainable and quality practices. We want each of our coffees to cultivate a relationship through which the farmer is cared for.
We roast each of our single-origin coffees to display the unique flavors of that region. In other words, each coffee has its own potential that we want to compliment, not cover. Knowing that many coffee farmers are exploited in unjust manners, it has been our desire from the beginning to ensure our farmers are being empowered through two initiatives: our Fair Trade coffees and Direct Trade coffees.
The Fair Trade certification is a third party certification program that requires a fair price minimum is paid to the coffee farmer. The fair trade minimum price acts as an international minimum wage, ensuring coffee farmers are paid fairly for their hard work. Because our Fair Trade coffees are also Organic coffees, the price minimum is $1.70/lb.
Our Direct Trade coffees are sourced with a more direct partnership and transparency to the farm level. Though fair trade ensures a price minimum, we do not know who the farmer is or from which farm a coffee came. With our Direct Trade coffees, we know who the coffee farmers are and where exactly the coffee is grown. Each Direct Trade coffee has a different story that is more personal and has more potential for empowerment. Most of our coffees are sourced in this manner.