Coffee farmers in China face many challenges and struggles between the fluctuating market and lack of work experience. Because of these struggles, many farmers are taken advantage of. Hu Xixiang is the producer for this particular coffee from Yunnan, China and he is working hard to mitigate these challenges. He has been growing exceptional coffee since early 2000's and establishing cooperatives to benefit coffee growing villages. He would rent a portion of their land from them to grow coffee, set up wet mills at their villages, provide them with seedlings, make fertilizer available, and train them in all areas of coffee production and processing. Under the cooperative structure, farmers no longer have to wonder who will buy their crop and whether it will provide enough for their families.